Privacy Policy

Privacy Notice

Last Edit: Jan 9, 2025

Introduction

Barefoot Living knows that you care about how your personal information is used and shared. We take your privacy seriously and want to outline the measures we employ in safeguarding your personal information. All capitalized terms not defined herein shall have the meaning attributed to them in Barefoot Living’s Terms of Services.

This Privacy Notice covers Barefoot Living’s treatment of information collected when you access the website.

We recommend that you read this Privacy Notice carefully as it provides important information about your personal information and your rights under the law.

Who This Privacy Notice Applies to

This Privacy Notice applies to information we collect:

on the website;
at one of our on-site locations, events, or conferences; or
in email, text or other electronic messages between you and the website.

It does not apply to information collected by any third party, including through any application or content that may link to or be accessible from or on the website.

Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you must stop using the website. By accessing or using the website or using any of our services, you acknowledge that you have read and accept the practices and policies outlined in this Privacy Notice, our Terms, and any other Barefoot Living policies or agreements in place at that time. Your visit and any dispute over privacy is subject to this policy and our Terms, including limitations on damages and binding arbitration. We reserve the right to make changes to this Privacy Notice from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check periodically for updates. This Privacy Notice will be updated as may be required to conform to applicable laws.

IF YOU ARE EEA/UK RESIDENT: If you are a resident of the EEA or the UK, this entire Privacy Notice applies to you. However, please see Additional Information for European Consumers below, which will inform you in detail about our information collection practices and your specific rights.

Users Must Be At Least 18

Users of our website must be at least 18 years old; any user under 18 is not authorized. Our website is not targeted to children under age 18. Additionally, we do not knowingly collect any personal information from children under 18 years of age.

If you have reason to believe that a child under the age of 18 has provided personal information to Barefoot Living through this website, please contact us, and we will endeavor to delete that information from our databases. ‍

Information We Collect and How We Collect It

We collect several types of information from and about users of the website or services, including information:

by which you may be personally identified, such as name, postal address, e-mail address, phone number, or any other identifier by which you may be contacted online or offline ("personal information");
you may submit to us, including any Content;
about your preferences and demographics;
geolocation, including precise and regional;
about you individually but does not identify you;
account information and login credentials;
chat modules, messaging and email data, including related metrics;
financial and economic information;
survey and general research data;
contests, sweepstakes and prize drawings data;

We collect this information:

directly from you when you provide it to us, such as when you create and account, or contact us with inquiries; and
automatically as you use the website. Information collected automatically may include usage details.

By voluntarily providing us with any such information, you are consenting to our use of it in accordance with this Privacy Notice. You can choose not to provide us with certain information, but then you may not be able to take advantage of many features or opportunities.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To provide the website and its contents to you.
To process transactions and fulfill orders, including billing and collections.
To register a user.
To provide you with marketing and promotions, and for us to audit the same.
To provide you with information, opportunities, or services, including customer support, that you request from us.
To provide you with notices about your account, promotions, partner agreement, or other agreements.
To carry out our obligations and rights arising from any contracts entered into between you and us.
To defend against claims and litigation.
To enforce our policies and protect against security incidents, including to prevent fraud, malicious, deceptive or illegal activity.
To notify you about changes to the website or any products or services we offer to provide through it.
To fulfill any other purpose for which you provide it.
In any other way we may describe when you provide the information.
For any purpose with your consent.

You may notify us to opt-out from receiving certain marketing emails and each marketing email will include an opt-out button or unsubscribe link.

Disclosure of Your Information

Barefoot Living Ltd is not in the business of selling your information. We have the right to disclose aggregated information about our users, and information that does not identify any individual. We may disclose personal information that we collect or you provide in accordance with this Privacy Notice:

To our subsidiaries and affiliates within our corporate family.
To contractors, service providers, and other third parties we use to support our business.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Barefoot Living’s assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by Barefoot Living about our website users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
To our professional advisors, including lawyers, accountants, consultants, security professionals and other similar parties when disclosure is reasonably necessary.
With your consent.
To third party advertising partners who may use data to serve ads for us and provide us with analytics.
To third party vendors who may use data to provide you additional services and products.

We may also disclose your personal information:

To comply with a subpoena, court order, administrative or governmental order, or any other requirement of law.
If Barefoot Living Ltd, in its sole discretion, deems it necessary in order to protect its rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk.
To enforce or apply our Terms, and other agreements or policies, including for billing and collection purposes.

Data Security

Barefoot Living Ltd takes commercially reasonable steps to protect the personal information provided via the website from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Including but not limited to encryption in transit and at rest, role based access controls, strong authentication requirements, and active monitoring of all information shared. However, not all Internet or e-mail transmissions are fully secure or error free. In particular, e-mail or forms sent to or from this website may not be fully secure in transit. Therefore, you should take special care in deciding what information you send to us via e-mail or through a form. Please keep this in mind when disclosing any personal information to Barefoot Living via the Internet. Your Barefoot Living account personal information is protected by a password and, in some scenarios, we may offer Multi-factor Authentication (MFA) for your privacy and security. You are responsible for protecting against unauthorized access to your account and personal information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your account. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.

Links to Other Websites

This Privacy Notice applies only to the website. This website may contain links to other websites not operated or controlled by Barefoot Living (the “Third Party Sites”), e.g., Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. The policies and procedures we described here do not apply to the Third Party Sites. The links from this website do not imply that Barefoot Living Ltd endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.‍

Social Media

We use social media plug-ins (e.g., Facebook, Twitter, Instagram, TikTok). These features may collect your IP address and/or other information as set forth in each social platform’s Privacy Notice, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Barefoot Living Ltd also has a presence on some social media platforms, including YouTube, Instagram, LinkedIn, TikTok, and Facebook. Any information that you post on social media is governed by each social platform’s privacy notices, and any personal information that we collect via our social media accounts or on our Barefoot Living Ltd forums will be processed in accordance with this Privacy Notice.

Other Terms and Conditions

Your access to and use of this website is subject to the website’s Terms.

Access to Information; Managing Communications; Contacting Barefoot Living

To keep your personal information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct personal information in our possession that you have previously submitted via this website. Note that you may also manage your communications preferences and the receipt of any commercial communication by clicking the “unsubscribe” link included at the bottom of all emails from Barefoot Living.

If you have any questions or concerns regarding this Privacy Notice and our privacy practices, please send us a detailed message to [email protected] and we will make every effort to resolve your concerns.

Additional Information for European Economic Area (“EEA”) or United Kingdom (“U.K.”) Residents.

This Additional Information for EEA and U.K. Residents supplements the information contained in the Privacy Notice and applies solely to all visitors, users, and others who reside in EEA and U.K. We have created this notice in order to comply with the European Union’s General Data Protection Regulation and later U.K. General Data Protection Regulation (collectively, “GDPR”). All capitalized terms not defined in this Section XIII shall have the respective meanings given to them in the GDPR.

Categories of Recipients of Personal Data

The categories of recipients of Personal Data with whom we may share your personal data are listed in Disclosure of Your Personal Information above.

Purpose of the Processing and Legal Bases

Barefoot Living processes your personal information for a number of different purposes. Some are essential for us to provide the website you use or to fulfill our legal obligations, some help us run the website efficiently and effectively, and some enable us to provide you with more relevant and personalized offers and information. In all cases we must have a reason and a legal ground for processing your personal information. Some of the most common legal grounds we rely on are briefly explained below.

Performance of a Contract: We may process your personal data for the purpose of performing under the terms of a contract to which you are a party - in other words, your ability to use the website.
Legitimate Interests We may process personal data where it is necessary for our legitimate business interests, but only to the extent that they are not outweighed by your own interests or fundamental rights and freedoms. We generally rely on legitimate interests to provide and maintain the website that work well and securely, to carry out fraud prevention, and to generally improve the website. When we rely on this legal basis, if required, we will carry out a legitimate interest assessment to ensure we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws.
Consent: Barefoot Living will rely on consent where it is required, such as when we are asking you to confirm your marketing preferences or when you submit sensitive data. When we rely on consent, you will be asked to confirm that you give your permission to Barefoot Living to process your personal data. You have the right to withdraw your consent at any time if you no longer want to be part of the Barefoot Living processing activity where your consent was sought.
Legal Obligation Barefoot Living will on occasion be under a legal obligation to obtain and disclose your personal data or may cooperate in a legal or governmental investigation. Where possible, we will notify you when processing your data due to a legal obligation; however, this may not always be possible. Barefoot Living may determine that it needs to provide your data in order to prevent criminal activity or help to detect criminal activity; in which case, we may share information with law enforcement without notifying you. It is essential that Barefoot Living complies with its legal, regulatory, and contractual requirements, so if you object to this processing, Barefoot Living will not be able to provide its website to you.

Below are the general purposes and corresponding legal bases (in brackets) for which we may use your personal information:

Providing you access to and use of the website [depending on the context, performance of a contract, legitimate interests, and in some cases, legal claims].
Processing and completing transactions, and sending you related information, including purchase confirmations and invoices and important notices [depending on the context, performance of a contract or legitimate interests].
Responding to your queries and requests, or otherwise communicating directly with you [depending on the context, performance of a contract, legitimate interests, and in some cases, legal claims].
Improving the content and general administration of the website, including system maintenance and upgrades, enabling new features and enhancements [legitimate interests].
Detecting fraud, illegal activities or security breaches [legitimate interests].
Ensuring compliance with applicable laws [compliance with a legal obligation].
Conducting statistical analyses and analytics by monitoring and analyzing trends, usage, and activities in connection with the website [consent where required, or legitimate interests].
Increasing the number of customers who use our website through marketing and advertising [consent where required, or legitimate interests].
Sending commercial communications, in line with your communication preferences, about products and services, features, newsletters, offers, promotions, and events [consent and in some cases, depending on location, with existing customers, legitimate interests].
Providing information to regulatory bodies when legally required, and only as outlined below in this Privacy Notice [legal obligation, legal claims, legitimate interests].

How Long Do We Keep Your Personal Data?

We use the following criteria to determine our retention periods: the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal data, the length of time we have an ongoing relationship with you and provide you with access to our website, and applicable legal requirements. We will retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax, or accounting requirements), when we are unable to reasonably verify your identity, or as may otherwise be required under GDPR. Additionally, we cannot delete information when it is needed for the establishment, exercise, or defense of legal claims (also known as a “litigation hold”). In this case, the information must be retained as long as needed for exercising respective potential legal claims.

When we have no ongoing business need to process your personal information, we will either delete or anonymize it. If you have questions about, or need further information concerning, our data retention periods, please send an email at [email protected].

Staying in Control of Your Information: Your Rights

If you are in the EEA or the U.K., you have certain rights in relation to your personal data, including those set forth below. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, if an exception applies, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need you to provide us with additional information, which may include personal data, if necessary to verify your identity and the nature of your request.

Access: You can request more information about the personal data we hold about you and request a copy of such personal data.

Rectification: If you believe that any personal data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data.

Erasure: You can request that we erase some or all of your personal data from our systems.

Withdrawal of Consent: If we are processing your personal data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide consent on a case-by-case basis for the use or disclosure of certain of your personal data, if such use or disclosure is necessary to enable you to utilize some or all of our website.

Portability: You can ask for a copy of your personal data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.

Objection: You can contact us to let us know that you object to the further use or disclosure of your personal data for certain purposes, such as for direct marketing purposes.

Restriction of Processing: You can ask us to restrict further processing of your personal data.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights) unless your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request under those circumstances.

We will respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated as required by law.

In addition, if you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic marketing message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of providing our website.

Finally, you have the right to make a complaint at any time to the supervisory authority for data protection issues in your country of residence. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en. We would, however, appreciate the chance to address your concerns before you approach the supervisory authority, so please contact us directly first.

Exercising Your Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable request to us by email [email protected].

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